THE SMARTER WAY TO MERCHANDISE.

Your inventory at your location. Delivered automatically to your website.

Your inventory at your location. Delivered automatically to your website.

eVN and FordDirect’s VINReal is a first of its kind digital merchandising solution – making it easy for Dealers to showcase both exterior and interior images of their inventory at a fraction of the cost.

VINReal automatically generates VIN-specific images of new dealership inventory within 24 hours of an In-Transit status. The platform keeps new inventory imagery accurate and fresh on dealership websites, while cutting the cost, time and effort associated with on-site photography. This product is one of the first of its kind and FordDirect is committed to delivering an exceptional experience for our Dealers and their customers.

Next Level Efficiency

Your website will automatically feature images of all your new inventory, and you'll be able to display images within 24 hours of a VIN status reaching In-Transit.

Your Images Everywhere

You’ll be able to use images wherever you need, helping to maintain consistent imagery throughout advertising channels, from your website and digital advertising to social media posts and third party listings.

Customized Appearance

Your new inventory will be automatically displayed on a custom background image of your dealership’s lot that’s brought to life through realistic lighting and shadows.

Get Instant ROI with FORDDIRECT VINREAL

"This is a no brainer for a dealership. "

Patrick Martin, e-Commerce Director, Star Automall

"Number one, it’s going to be cheaper than any outside source..."

"Big" Al Gillespie, CMO, Feldman Auto Group

Save up to vs. photography

With all-in photography costs upwards of $40 per unit (incl. personnel, vehicle prep, etc.), there are hidden costs piling up before you can get the photographs of your vehicles online. 

VINReal can eliminate those “extra” costs associated with photography, while streamlining the entire process for your team. That amounts to a savings of almost $29,000 annually for the average dealership*.

*Average Dealer based on 2018 NADA Dealer Statistics

Activate worth of inventory

At any given time, up to 30% of your inventory may not online yet due to reasons out of your control. Let your customers know you have the car or truck they are looking for now.

VINReal sends 100% your new vehicle inventory to your website automatically; getting your new vehicle inventory online instantly. and eliminating virtually all delays in your online merchandising strategy.

*Average Dealer based on 2018 NADA Dealer Statistics

Customers more likely to buy

Online shoppers want to know that the pictures they see are the actual vehicle they are looking for. Research shows they are 53% more likely to purchase a vehicle with accurate VIN Specific imagery, vs. stock images*. 

VINReal builds product-accurate images for every VIN in your inventory upon serialization. Build trust with your customers and make sure that they know their next car is at your dealership.

*Kelly Blue Book Customer insight

How much will your dealership save with VINReal?

How VINREAL Works

Play Video

By combining accurate 3D models with the product feature information contained in each VIN, VINReal generates VIN-specific photo-real images of the vehicles in your inventory.  

These images can be placed with actual photographs of your dealership to make it appear that the vehicle is sitting in front of your dealership. Check out the short video below for more details!

Seamless Integration with leading 3rd Party Inventory Providers

CDKGlobalheaderclear (1)
HomeNet_Secondary_Logo

Don’t see your inventory provider listed? Let us know so we can build a custom integration!

Dealer Testimonials

Dealer Testimonials

Bring your Dealership Brand to life with custom background photography

Creating a personalized site survey and maintaining direct communication, ensures our photography team gets you the image you’re looking for.

With photographer partners in over 250 markets around America, we can have a photographer at your location quickly no matter where your dealership is located.

Each photo is individually edited; removing blemishes, adjusting lighting, and balancing colors so your brand is best represented.

Customized Look and Feel

Creating a personalized site survey and maintaining direct communication, ensures our photography team gets you the image you're looking for.

Professional Photo Retouching

Each photo is individually edited; removing blemishes, adjusting lighting, and balancing colors so your brand is best represented.

Nationwide Network of Photographers

With photographer partners in over 250 markets around America, we can have a photographer at your location quickly no matter where your dealership is located.

Sign Up for VINREAL Today!

Sign up now through FordDirect and get all started TODAY!