Introducing VINReal Video

eVN's All-New VIN-Specific Video Solution

VIN-Specific Video for Nearly Your Entire Inventory - Delivered Automatically to Your Site.

An industry-first, VINReal Video provides VIN-specific, photo-real videos of nearly all of your inventory – including In-Plant and In-Transit vehicles – delivered seamlessly to your FordDirect website. Best of all, In-Plant and In-Transit vehicles are included at no additional cost as part of your FordDirect Digital Integrations. Dealers enrolled in the full VINReal program enjoy additional customization options and the opportunity to use background photographs of your dealership.

In-Transit New Vehicles

Merchandise your upcoming inventory like never before with VIN-specific videos for nearly all of your In-Plant and In-Transit inventory.

In-Stock New Vehicles

VINReal customers seamlessly receive VIN-specific videos for nearly every New vehicle on your lot.

In-Stock Used Vehicles

AI-driven Used vehicle videos created from dealer photography.

VINReal Video is a new video service from FordDirect covering New (In-Plant/In-Transit & In-Stock) and Used vehicles.

VINReal Video automatically compiles the VINReal images (New), or Dealer-provided vehicle photography (Used), into VIN-specific video content. Those videos are then sent to your FordDirect website.

The cost for VINReal Video is included in your Digital Integration Fee and is available for all Ford and Lincoln Dealers.*

*Must be enrolled in Vehicle Locator Plus and have a FordDirect website.

As a Dealer currently enrolled in the full VINReal image program (with a Generic, Enhanced, or Custom backplate), there are customization options available to you in Vehicle Locator Plus.

VIN-Specific videos for nearly every In-Plant & In-Transit vehicle in your inventory.

Marketable Content
Download and reuse VINReal videos in your marketing activities.
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VINReal Video For All
In-Transit VINReal Videos are included for EVERY Ford and Lincoln Dealer.
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Clear and Descriptive
Improved video resolution and feature descriptions that matter to your customers
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Smarter Content Through Machine Learning

We’ve trained our custom Machine Learning neural-network to recognize specific images from your dealer photography and match them to the video narrative. This ensures the correct images are shown within the context of the video, creating the most impact for your customers.

Which VINReal Package Fits Your Store's Needs?

VINReal Lite

In-Plant/In-Transit & Used Inventory Only
  • Video for New & Used Vehicles
  • Images & Video for In-Plant Vehicle Inventory
  • Images & Video for In-Transit Vehicle Inventory
  • Images & Video for In-Stock Vehicle Inventory
  • Customizable Options in Vehicle Locator Plus
  • Custom Background Options for In-Stock VINs

VINReal

In-Plant/In-Transit, New In-Stock, & Used Inventory
  • Video for New & Used Vehicles
  • Images & Video for In-Plant Vehicle Inventory
  • Images & Video for In-Transit Vehicle Inventory
  • Images & Video for In-Stock Vehicle Inventory
  • Customizable Options in Vehicle Locator Plus
  • Custom Background Options for In-Stock VINs

VINReal Dealers Unlock Additional VINReal Video Features!

Dealers enrolled in the full VINReal program have access to the full suite of tools found in FordDirect’s Vehicle Locator Plus service.

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Inputting your preferred Dealer name allows us to use it throughout the video – reinforcing for your customers that the vehicle they are shopping is in YOUR inventory.

Adding your custom dealer logo ensures maximum brand recognition in your videos. The logo will be used on the Title Card and the End Card of each video produced.

Please note: if custom logos are not uploaded, the default Ford Oval and Lincoln Star will be displayed.

The “Why-Buy” statement is your chance to stand out and remind your customers of your Dealership’s unique values.