The Value of Well Merchandised Inventory

>70% More Views

Vs. Stock Imagery

3X more leads

Generated per VIN

Industry Challenges

The current industry climate and supply issues have severely impacted the inventory that you can merchandise digitally. Merchandising your incoming and in-transit inventory has never been more important. eVN AutoGraph can deliver VIN-specific as soon as the vehicle is serialized and associated to your dealership.

eVN AutoGraph Delivers 100% of New Vehicle imagery Automatically Directly to your Site

Impact:

// 68% of average dealers’ inventory is not well represented online per day

// $1.1BN of merchandise poorly represented across network

// An average of 35 units per dealer means $1.8M per rooftop!

*Figures based on eVN Inventory Merchandising Analysis, July 2021 Includes In Plant and In Transit Units

With photography, YOU HAVE TO HAVE IT TO SHOOT IT.

With eVN, all of your inventory is available from the moment of invoice.

Up to 21 Days Quicker

60% More Engagement

Up to 90% Savings

16% More VDP Leads

Are you waiting around, or are you selling your inventory TODAY?

Don’t see your Brand represented above? We are always interested in adding more brands to the solution.
Contact us and let us know which brands to include next!

AutoGraph subscribers merchandise almost 2X the inventory, when compared to dealers using traditional photography or stock images.

“eVN is THE solution for dealerships of all sizes when it comes to vehicle imaging. It simply isn’t possible with a combined, constantly turning inventory to take live lot shots. It would take 4 or more full-time employees to even attempt to come close, but the cost of that would be astronomical compared to eVN. The CGI is top notch, and customers love it, as do we!”

Don Ouellette

Chief Information Officer, Long-Lewis Automotive Group

Dealers who effectively merchandise all inventory, are selling a minimum of 7 days quicker than those waiting to prep, shoot & upload images

eVN's Merchandised Inventory Study

Dealers merchandise their stock online today using a combination of photography and so called ‘stock’ images. Photography can be excellent but is expensive, weather dependent, inconsistent, and requires the dealer to have the vehicle prepped and available to shoot. So, how many units of the average dealer inventory is properly merchandised online on an average day?

eVN has developed an AI based solution that analyzes dealer VDP listings and calculates/counts how many have quality images for each unit of inventory.

We analyzed over 4500 dealer websites across 5 national franchises in the USA. On each dealer website, for new vehicles, (VDP Pages), we counted how many vehicles were being merchandised and by what content were they represented – Photography, Stock Imagery, or eVN AutoGraph. While 68% of dealers rely on photography as their primary image source; 27% of National Inventory is not adequately merchandised for digital retail.

Don’t see your Brand represented above? We are always interested in adding more brands to the solution.
Contact us and let us know which brands to include next!