The Value of Well Merchandised Inventory
>70% More Views
Vs. Stock Imagery
3X more leads
Generated per VIN
The current industry climate and supply issues have severely impacted the inventory that you can merchandise digitally. Merchandising your incoming and in-transit inventory has never been more important. eVN AutoGraph can deliver VIN-specific as soon as the vehicle is serialized and associated to your dealership.
eVN AutoGraph Delivers 100% of New Vehicle imagery Automatically Directly to your Site
// 68% of average dealers’ inventory is not well represented online per day
// $1.1BN of merchandise poorly represented across network
// An average of 35 units per dealer means $1.8M per rooftop!
*Figures based on eVN Inventory Merchandising Analysis, July 2021 Includes In Plant and In Transit Units
With photography, YOU HAVE TO HAVE IT TO SHOOT IT.
With eVN, all of your inventory is available from the moment of invoice.
Up to 21 Days Quicker
60% More Engagement
Up to 90% Savings
16% More VDP Leads
Are you waiting around, or are you selling your inventory TODAY?
AutoGraph subscribers merchandise almost 2X the inventory, when compared to dealers using traditional photography or stock images.
Dealers who effectively merchandise all inventory, are selling a minimum of 7 days quicker than those waiting to prep, shoot & upload images
eVN's Merchandised Inventory Study
Dealers merchandise their stock online today using a combination of photography and so called ‘stock’ images. Photography can be excellent but is expensive, weather dependent, inconsistent, and requires the dealer to have the vehicle prepped and available to shoot. So, how many units of the average dealer inventory is properly merchandised online on an average day?
eVN has developed an AI based solution that analyzes dealer VDP listings and calculates/counts how many have quality images for each unit of inventory.
We analyzed over 4500 dealer websites across 5 national franchises in the USA. On each dealer website, for new vehicles, (VDP Pages), we counted how many vehicles were being merchandised and by what content were they represented – Photography, Stock Imagery, or eVN AutoGraph. While 68% of dealers rely on photography as their primary image source; 27% of National Inventory is not adequately merchandised for digital retail.